When undertaking major content transformations, the knee-jerk reaction is to think very black-and-white about how we will treat the content, usually fallling into one of two camps: start from scratch or move as is.
But, especially for large-scale content change, we need to think more creatively. By thinking more creatively about dispositions (methods of handling content) we:
Apply the right effort to the right content, in particular spending time on the content that will lead to the best business results
Spend a little more effort for some tasks (like deleting) to achieve higher impact
For less important content (that still deserves to survice), devise ways to achieve similar quality levels with less effort
Being more efficient overall, for instance by defining the dispositions and deciding what content gets what treatment before you execute on those changes
In this webinar we'll dive into content dispositions:
What is a disposition
What is the range of dispositions
Breaking down seemingly-obvious dispositions like Delete into different types of delete
How to know if you are using dispositions effectively
How to decide what disposition specific content should get
How to use dispositions to help estimate any manual transformation effort
About David Hobbs
David helps organizations with large, complex digital presences.
He helps organizations before large-scale transformations, to define the overall vision and also to define content transformations. Clients include the Library of Congress, Novartis, the Center for Internet Security, and World Resources Institute. He draws on his experience as a CTO of a web development shop, inside organizations in large digital rollouts, and as a consultant.