Content Chimera: Content Decisions. Content Exploration. At Scale.

Articles

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Content Hypotheses

Don't use isolated example to make grand statements about a digital presence. Test broadly to prove or disprove hypotheses.
Jun 11

Depth Scales: Dynamic Feature Planning

Depth scales show a range of increasingly difficult (and valuable) ways of addressing a specific capability or functionality on a digital presence.
Feb 4

Content Analysis: Combining Qualitative and Quantitative

Your content analysis should COMBINE qualitative and quantitative techniques.
Jan 23

Content Tracking: Migration and Transformation Over Time

To track content migration or transformation progress, graph progress over time rather than just snapshots for current state.
Aug 28, 2019

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