Content HypothesesDon't use isolated example to make grand statements about a digital presence. Test broadly to prove or disprove hypotheses.
Depth Scales: Dynamic Feature PlanningDepth scales show a range of increasingly difficult (and valuable) ways of addressing a specific capability or functionality on a digital presence.
Content Analysis: Combining Qualitative and QuantitativeYour content analysis should COMBINE qualitative and quantitative techniques.
Content Tracking: Migration and Transformation Over TimeTo track content migration or transformation progress, graph progress over time rather than just snapshots for current state.
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