The checklists below are embedded in articles that provide more context. You can also download the one-pager Microsite Checklist.
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You only have one digital property or you aren't making any big technical changes
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You are approaching the problem as "getting the bones right" for long term quality rather than just what it looks like upon launch
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Can you switch your analysis level between the site, group of sites, and organization-wide?
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You have a method of rationalizing content information from multiple sites across multiple systems
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Rules based
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Makes semantic sense
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The publisher is only presented with a form for the information they need to enter (no extraneous or duplicative fields)
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Requires a minimum of formatting, especially any HTML (like explicitly applying certain classes)
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