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The checklists below are embedded in articles that provide more context. You can also download the one-pager Microsite Checklist.

Do you have a strong vision?

Can you skip visioning?

  • You only have one digital property or you aren't making any big technical changes
  • You are approaching the problem as "getting the bones right" for long term quality rather than just what it looks like upon launch

A checklist for digital innovation experiments

Eight Principles of Ongoing Digital Presence Change

Consider deleting if the content is...

A strong redirect engine

Are you starting to implement the right elements?

  • You won't be able to achieve your vision if you can't implement this element
  • You aren't sure how to implement this element or you have concerns about implementing it

Is your content publishing streamlined?

  • The publisher is only presented with a form for the information they need to enter (no extraneous or duplicative fields)
  • Requires a minimal of formatting, especially any HTML (like explicitly applying certain classes)

How do you know you are using rules well?

How are you doing?