Content Chimera: Content Decisions. Content Exploration. At Scale.


The checklists below are embedded in articles that provide more context. You can also download the one-pager Microsite Checklist.

Do you have a strong vision?

Can you skip visioning?

  • You only have one digital property or you aren't making any big technical changes
  • You are approaching the problem as "getting the bones right" for long term quality rather than just what it looks like upon launch

How do you know you are using rules well?

  • You do not review every piece of content to decide what to do with it.
  • You can tweak and automatically re-run your rules across all your content.

A checklist for digital innovation experiments

Eight Principles of Ongoing Digital Presence Change

Consider deleting if the content is...

A strong redirect engine

Are you starting to implement the right elements?

  • You won't be able to achieve your vision if you can't implement this element
  • You aren't sure how to implement this element or you have concerns about implementing it

Is your content publishing streamlined?

  • The publisher is only presented with a form for the information they need to enter (no extraneous or duplicative fields)
  • Requires a minimal of formatting, especially any HTML (like explicitly applying certain classes)

How are you doing?