Ditch the spreadsheet for content analysis.

Checklists

The checklists below are embedded in articles that provide more context. You can also download the one-pager Microsite Checklist.

Do you have a strong vision?

Only your org could have this vision
Vision is implementable
...see full checklist and description.

Can you skip visioning?

You only have one digital property or you aren't making any big technical changes
You are approaching the problem as "getting the bones right" for long term quality rather than just what it looks like upon launch
...see full checklist and description.

Checklist for template effectiveness

Could effectively test and roll out changes to ALL instances of who used the template
If a page has some meaningful type of content that is shared across a wide range of pages (press release, product description, key findings, product alert, etc), could you roll out an optimization change to all of them?
...see full checklist and description.

Is your content analysis SEER?

Can you switch your analysis level between the site, group of sites, and organization-wide?
You have a method of rationalizing content information from multiple sites across multiple systems
...see full checklist and description.

Strong content migration checklist

Take a big picture view (still making decisions about all content).
Start thinking about migration / content transformation at project inception.
...see full checklist and description.

How do you know you are using rules well?

You do not review every piece of content to decide what to do with it.
You can tweak and automatically re-run your rules across all your content.
...see full checklist and description.

A checklist for digital innovation experiments

Implement in a way that could reasonably be extended to other pages / sections / sites.
It does not benefit just one group.
...see full checklist and description.

Eight Principles of Ongoing Digital Presence Change

1. We are never done.
2. There are many types of change.
...see full checklist and description.

Consider deleting if the content is...

Inaccurate
Rarely viewed
...see full checklist and description.

A strong redirect engine

Rules based
Makes semantic sense
...see full checklist and description.

Are you starting to implement the right elements?

You won't be able to achieve your vision if you can't implement this element
You aren't sure how to implement this element or you have concerns about implementing it
...see full checklist and description.

Is your content publishing streamlined?

The publisher is only presented with a form for the information they need to enter (no extraneous or duplicative fields)
Requires a minimum of formatting, especially any HTML (like explicitly applying certain classes)
...see full checklist and description.

How are you doing?

Can make change to template and all existing pages of that type get that change?
The change could be to the core part of the content?
...see full checklist and description.