Pervasiveness and Heatmap Tables: Visualizing the Big PictureWhen looking at website issues, you need to understand how broadly they are distributed and where they are concentrated.
Content HypothesesDon't use isolated example to make grand statements about a digital presence. Test broadly to prove or disprove hypotheses.
Depth Scales: Dynamic Feature PlanningDepth scales show a range of increasingly difficult (and valuable) ways of addressing a specific capability or functionality on a digital presence.
Content Analysis: Combining Qualitative and QuantitativeYour content analysis should COMBINE qualitative and quantitative techniques.
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