Content Chimera: Content Decisions. Content Exploration. At Scale.

Articles

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Rules for Content Migration and Large Scale Improvements: Panning for Gold

Don't look at every piece of content to make decisions. At scale, you should use rules.
Mar 30, 2019

What's Your Number? Go Wider for Higher Impact.

Extent of potential change = pages affected / total pages in your digital presence. Aim higher.
Mar 6, 2019

Long-term Engagement Funnels

Consider how you want people to deepen engagement with your digital presence over time by defining a long-term engagement funnel.
Jan 10, 2019

How to Migrate Content Into a CMS

Migration content by bucketing content, defining quality, understanding the implications, and tracking/reassessing.
Nov 29, 2018

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