Content Analysis: Inventories & Audits vs. Discovery & DecisionsAbout to do a content inventory? Aim for discovery and decisions rather than just a list.
Rules for Content Migration and Large Scale Improvements: Panning for GoldDon't look at every piece of content to make decisions. At scale, you should use rules.
What's Your Number? Go Wider for Higher Impact.Extent of potential change = pages affected / total pages in your digital presence. Aim higher.
Long-term Engagement FunnelsConsider how you want people to deepen engagement with your digital presence over time by defining a long-term engagement funnel.
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