Content Chimera: Content Decisions. Content Exploration. At Scale.

Articles

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Breaking down digital silos

Let’s not just bemoan digital silos, but instead look at how to break them down. In working with organizations to resolve this, I find there are two primary ways of moving away from silos: Right now (and on a general day-to-day basis): don’t create more silos. During big change: tear silos down.
Jun 7, 2018

Digital proof of concept, pilot, migration

PoC for general suitability/feasibility. Pilot discover issues in real partial implementation. Migration for bulk.
Jun 7, 2018

Content Management Use Cases: The Medalists

Some fundamental use cases are ignored when making CMS improvements
Jun 5, 2018

Platinum Use Case: Optimizing Content Broadly and Over Time

We need to innovate and optimize over time. And creating one-offs won't do that (see You can't add your way to innovation). Also, we aren't solely talking about making completely global changes (like the header or footer). We need to make changes broadly, but only for a specific type of page.
Jun 5, 2018

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