Breaking down digital silosLet’s not just bemoan digital silos, but instead look at how to break them down. In working with organizations to resolve this, I find there are two primary ways of moving away from silos: Right now (and on a general day-to-day basis): don’t create more silos. During big change: tear silos down.
Digital proof of concept, pilot, migrationPoC for general suitability/feasibility. Pilot discover issues in real partial implementation. Migration for bulk.
Content Management Use Cases: The MedalistsSome fundamental use cases are ignored when making CMS improvements
Platinum Use Case: Optimizing Content Broadly and Over TimeWe need to innovate and optimize over time. And creating one-offs won't do that (see You can't add your way to innovation). Also, we aren't solely talking about making completely global changes (like the header or footer). We need to make changes broadly, but only for a specific type of page.
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