Platinum Use Case: Optimizing Content Broadly and Over TimeWe need to innovate and optimize over time. And creating one-offs won't do that (see You can't add your way to innovation). Also, we aren't solely talking about making completely global changes (like the header or footer). We need to make changes broadly, but only for a specific type of page.
Rethinking the content inventory: five keys for a strong inventoryThe five keys for a strong inventory: 1) list as starting point, 2) enhance, 3) bucket, 4) sample, 5) report and execute.
Ongoing Change: Fast and SlowSome website changes should happen quickly. Others should take more time to be carefully considered.
Dispositions: getting the most from your content during digital changeWhen making big content changes, consider more treatments than just move as is (the forklift option) and drop (the nuclear option).
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