Content Chimera: Content Decisions. Content Exploration. At Scale.

Articles

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Platinum Use Case: Optimizing Content Broadly and Over Time

We need to innovate and optimize over time. And creating one-offs won't do that (see You can't add your way to innovation). Also, we aren't solely talking about making completely global changes (like the header or footer). We need to make changes broadly, but only for a specific type of page.
Jun 5, 2018

Rethinking the content inventory: five keys for a strong inventory

The five keys for a strong inventory: 1) list as starting point, 2) enhance, 3) bucket, 4) sample, 5) report and execute.
Jun 4, 2018

Ongoing Change: Fast and Slow

Some website changes should happen quickly. Others should take more time to be carefully considered.
Jun 2, 2018

Dispositions: getting the most from your content during digital change

When making big content changes, consider more treatments than just move as is (the forklift option) and drop (the nuclear option).
Nov 21, 2017

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