Content Chimera is coming: Content Decisions. Content Exploration. At Scale.

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Ongoing Digital Presence Change: Eight Principles

Day to day change is where digital problems grow and fester. Handle change better with these eight principles.

We can't avoid redesigns. We can only lengthen the gap between them.

Although it's fun to talk about never doing redesigns again, the best we can do is lengthen the gap between them. Let's at least do that.

Delete Better

Deleting content is great, but don't do it blindly. Think creatively about the dispositions of content and make sure you should delete.

Decide. Don't Inspect.

Yes, you need to make a decision about every piece of content. That doesn't mean you need to inspect each one. Use rules.

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