Ditch the spreadsheet for content analysis.

Making BIG Content Changes


It's relatively easy to make hand-crafted changes to an isolated set of pages. But what about when you need to make big content changes? In this case, you need a content execution plan.


  • What are big content changes?

  • Understanding the content you have now

  • Deciding what changes to make to your content

  • Deciding who will make the changes

About David Hobbs

David helps organizations with large, complex digital presences.

He helps organizations before large-scale transformations, to define the overall vision and also to define content transformations. Clients include the Library of Congress, Novartis, the Center for Internet Security, and World Resources Institute. He draws on his experience as a CTO of a web development shop, inside organizations in large digital rollouts, and as a consultant.